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Bjorn Collection是一家具有代表性的豪华建筑五金品牌。该品牌成立于2016年,与欧洲熟练的工匠和设计师合作,成为北美地区独家住宅和酒店项目的唯一授权供应商。它的客户,室内设计师和房地产开发商,依赖于公司的高端产品——手工制作精美的门把手、杠杆和拉手等——为他们的终端客户创造健康的体验。

我们创造了一个视觉识别的元素,赋予品牌一个独特的成熟气氛。这个图标是一个抽象的标志类型,由品牌的第一个首字母组成,然后是一个上标字符,一个从字母J中提取的点,它代表一个起点和一个重音符号。这个符号作为一个改进的签名印章。

Bjorn Collection的视觉系统包括一组平衡的衬线字体和无衬线字体,清晰地表达了其市场的传统方面以及该品牌的现代精神。为了完成这个高端品牌,我们提出了一个丰富的深灰色,黑色,蓝色,白色和米黄色的配色方案,强调与金箔的细节。此外,还为该品牌制作了文具、名片、营销材料和网站方案。

 
We created a visual identity with elements that bestow the brand a distinct aura of sophistication. The icon is an abstraction of the logotype and is formed by the brand’s first initial, followed by a superscript character, an overdot extracted from the letter J, which represents a starting point as well as an accent mark. This symbol works as a signature seal of refinement.
 
Björn Collection’s visual system includes a balanced set of serif and sans serif typographies that clearly express the traditional aspects of its market as well as the brand’s modern spirit. To complete this high-end branding, we came up with a color scheme rich in dark grey, black, blue, white & beige accentuated with gold foil details. Stationery, business cards, marketing material and a website proposal were also created for the brand.